Tweeting, you ask? Yes, Tweeting! Don’t kid yourself; Twitter can be of great benefit to the real estate professional – in more ways than one. It just might in fact be one of the most potent social media tools out there.
Twitter is essentially a mircoblog – it entails the sharing of short bursts of relevant information (no, I’m not talking about the incredible veggie lasagna you had for dinner last night – Twitter has moved way beyond that) to and from your significant business connections.
Here are a few ways that Twitter can be of benefit to your real estate business:
1. As a means of Branding & Promotion:
Twitter provides an extraordinary way to increase exposure for your business in a casual and personable environment. Instead of conducting a blatant advertising pitch (that’s not what social networking is about), offer your services by tweeting about relevant things that you can do for your followers. And, keep them informed with respect to all things real estate (i.e. hot properties in specific areas or neighborhoods in specific areas that have the best schools, etc.) – Twitter can make you look like the real estate expert. Remember, Twitter discussions have the capability of going viral very rapidly!
2. As a means of Seeking Client Feedback:
Twitter offers a great forum within which to interact with clients and prospects. And, what could be more valuable to your business than garnering client feedback and becoming interactive with the very people you want to reach. Twitter enables you to ask & answer questions and to spark discussions – a real way to connect with people.
3. As a Link to your Blog:
Whenever you publish a new blog post (and, if you’re not blogging, you should get on it pronto! [More info will be provided in upcoming blogs]), Tweet about it and ensure that your tweet includes a link to the post so that people can be easily directed to your blog. (WordPress actually provides a Plugin that will automatically tweet your blog posts when they’re published.) Once your post appears in the Twitter feed, people can ‘Comment’ on it, ‘Re-Tweet’ and ‘Share’ it with their networks, sending your blog into the viral stratosphere for all to see – and by ‘all’, I’m referring to your clients and prospects!
4. As a News Feed:
To be the most remarkable real estate pro that you can possibly be, you have to stay in the loop when it comes to relevant industry news. It’s absolutely crucial for you to be aware at all times of such factors as the economic climate, political climate and current legislation that can affect real estate. Your clients and prospects are looking to you for this kind of information and Twitter is a great way for you to stay up-to-date.
5. As a Means of Sharing Clients’ & Prospects’ Marketing Messages:
In Twitter speak – this would mean “re-tweeting” posts already shared by your clients and prospects that you think might be of benefit to other clients and/or prospects. It works sort of like a referral service. By re-tweeting these marketing messages, you can effectively refer business, products and services to others – you’re helping other people out and you look great, too!
6. As a Means of Networking with Industry Peers:
You’d be amazed at the quality and quantity of information you can garner about the real estate industry by being social and following other real estate companies and professionals on Twitter. It’s not only an effective means of building your business via networking, but it can be a fun and entertaining way of meeting like-minded people. You can share not just vital info relevant to your industry, but even light-hearted, entertaining fodder and jokes as well. Why not have some fun with it and make some friends in the process?
For more on how to tweet your way to success, why not join one of our Social Media workshops and we’ll teach you all you need to know! For a schedule of workshops in your area, please visit: http://onlineerealty.com/schedule.php