Over the past several years, social media marketing has become not only more sophisticated in itself, but integral to the success of the more sophisticated business. More and more businesses are becoming familiar with and are better understanding social media and how to best leverage online resources to create networks and recognize that interaction and engagement are key with respect to social media marketing. But, in order to take it to the next steps, it’s crucial that you implement more advanced social media strategies for your real estate business!
So, you’re already aware of how to create an online presence and you already have an online community in place. Now what? Here are a couple of progressive social media marketing strategies shared by technology strategist, Samir Balwani, that will be sure to further enhance your business’s bottom line:
1. Include plenty of Photos & Video in your Message – You’ve heard the phrase, “A picture is worth a thousand words”? So true! People are using the Internet prolifically to garner information on products and services, and that includes your customers and prospects. They want to read all about what your business has to offer, but they also want to see photographs or videos depicting this information. Think property listings and before & after shots!! People are very visual creatures. And, nothing completes your social networking profiles more than some visual aids.
2. Adjust Your Message to Fit the Platform – Within your social media campaign, you are no doubt making use of several of the different platforms at your disposal, namely: Facebook, Twitter, LinkedIn and Blogging. It’s important, however, to ensure that, rather than deliver an identical message over the multiple platforms, you try to tailor your communication to each individual site. Certain information and how it’s presented on your blog might be considered “spammy” on Facebook. It’s crucial to customize each message to each site to ensure that your messages spread optimally. And, customizing your messages on each site also saves your network of customers and potential customers from receiving the same communication over and over again. You can effectively maximize your business’s potential by sending out messages customized to each social media platform.
3. Implement Strategic Sales Tactics – Strategic sales tactics can include special offers and price reductions on homes that you can offer through your social media platforms. You can effectively drive business by generating some excitement within your online community and contests are a great way to do this. If you conduct a contest, for example, that requires those in your network to share virally with their networks (i.e. whoever garners the most comments or “likes”, etc., wins a prize – be creative – it can be just about anything from concert tickets to a vacuum cleaner for the new home), your contest is sure to go viral and guess what that means for you and your brand In doing this, you’re literally rewarding existing and future clients, not to mention reiterating to them that you are a brand to engage with as well as a brand to buy from or do business with.
To learn more about strategic social media marketing, join one of our Social Networking workshops where we’ll teach you everything you need to know to enhance your social networking experience. For a schedule of workshops in your area, please visit: http://www.onlineerealty.com/schedule.php
See you there!