Blogging is a great tool for your inbound marketing strategy, but it does require an ongoing abundance of creativity to maintain your posting schedule. One common dilemma bloggers face is writer’s block or a lack of ideas when it comes to creating new and fresh content. Here is a plethora of idea topics that will hopefully keep you blogging for a long time to come…
1. Amenities & Places of Interest in a Specific Area – When people are moving to an unfamiliar area, they will want to know what amenities and interesting places they are going to be close to. For example, you could post about the schools in the area; the churches in the area; the local community center; local daycare centers; grocery or specialty stores & shops; dog parks; the public library and, well, just about any other place you can think of that will be of interest to someone moving to a new location. You can write a blog post that encompasses all of the aforementioned places and amenities, or you could opt to write a series of posts describing each separately. Post, for example, something about the various churches in the area one week, and the next make your post all about pet-friendly locations around town. Lots of potential there!
2. Local Events – Does the community have its own annual fair or festival? Is there a place, indoor or outdoor, where local theatre and/or concerts are performed? Are there any community dances or mixers in the area? You get the idea. All of these events are likely going to be of interest to someone moving to the area. People generally enjoy a sense of community – why not create some blog posts to foster that.
3. New Business Development in a Specific Area – What’s up and coming? You can post about anything from the grand opening of a local dentistry clinic to the development of the brand spankin new outlet mall under construction. This can be very informative for people looking to buy in a specific area. Some people are going to want to live in a location that’s up and coming, while others will prefer to live somewhere that they know will remain quiet or relatively unpopulated.
4. Local Architecture – If someone is reading a real estate blog, chances are they’re either in the market for a new home, or they simply enjoy learning about all things home: i.e. home décor, home renovation and, yes, beautiful architecture. I’ve actually just given you a few ideas here, but local architecture (maybe the history of some of the older buildings in the area, etc.) will always be a point of interest for people from or moving to the area.
5. Area History – I touched on this a little bit above, but the history of an area can be a very broad topic. Do your research and go back as far as you can. If it is an older area, check out when it was first settled and by whom and start from there. Go on to write about the whole history of the area, including specific anecdotes of interest, and perhaps what the area has been best known for. Maybe someone famous is from the area – find out and post about it!
6. Your Own Commentary on a Local News Story – Again, this can make for lots of posts. Every week, there are plenty of fresh news articles from which to choose! Select a trending local news story, describe it and post your own commentary or spin on it. The news stories can be real estate related, or not. Why not mix it up a bit? As long as it’s interesting and entertaining, you’ll manage to garner readers.
7. Tips for Simplifying the Buying & Selling Process – I’m a writer, not a real estate professional, but even I know just from having experienced both buying and selling my homes, that it can be a daunting, confusing and even terrifying process. Creating posts that offer solid advice and great tips to simplify the buying and selling of homes could make you a hero in the eyes of your readers. And, it all speaks to projecting yourself as the real estate expert and go-to person for anyone in your local market who wants to buy or sell. Get technical – there are so many aspects of buying and selling (legal, emotional, financial, etc.) that you could post only about that for the rest of your career and not run out of ideas! Here are just a few: Finding the right agent; Home inspections; Staging the home to sell – money well spent?; Pricing your home appropriately – and so much more…
8. Tips for a Painless Move – Is it better to take care of a move yourself (do all the packing, grab a couple of friends & a case of beer and rent a van), or is it better to hire a full service moving company? Things to know for a local move and things to know for a cross-country move. Packing tips. And, so much more!
9. Home Maintenance, Repair, Remodeling and Décor – Need I say more? Again, so many topics come to my mind here, and I’m not the real estate pro – you are! I posted a few weeks ago about how to get your home winter ready. You could do the same for any season and we all know that home maintenance is an ongoing process that literally will never end. There are so many things to consider when it comes to any of the four topics here. You can talk about anything from child-proofing the home to the best wallpaper choices for the country kitchen. Providing valuable information and encouraging words to your readers about these things is what will keep them coming back for more!
10. Legal, Insurance and Financial/Mortgage Issues – Where to start?? There is so much information to impart on these topics: How to avoid being scammed; What your insurance coverage should encompass; What happens if a tree on your property falls on your neighbor’s car; Should you opt for an open or closed mortgage??? There are so many concerns and questions that people have – post about it all to inform your readers to the best of your ability!
11. Energy and Money Saving Tips – Who doesn’t want to save money and learn how to be greener? You can post about energy efficient appliances to look for in a new home, and you can post about how an overall greener home can save people money in the long run – and how this is the case. Everyone wants to keep their money in their own pockets, so offer some advice on the many energy & money saving issues that homeowners are faced with.
I could quite literally go on forever, however, my word count is now over 1100 and I think you’re getting the gist of how really simple it is to come up with some great real estate blog posts. So, with that said, go forth and prosper. Happy Blogging!!