Why Blogging for Real Estate?

Most real estate and mortgage professionals understand the benefits of maintaining a blog.  Connecting with customers helps keep your brand at the top of mind and helps bring in referrals. A blog makes your website easier to find, improves your SEO.  It provides important material for Facebook, Twitter and/or LinkedIn posts.  An updated blog, appearing frequently in searches, immediately places you as a local expert knowledgeable about the real estate market.

Topics for a blog?  As a professional dealing with real estate and mortgages, your world is homes.  Everyone is interested in houses and wants to own one – or a better one.  The popularity of home reno shows just proves this axiom. So topics for your profession are a breeze.  Here is a short list of suggestions:

  1. Home fashions
  2. Neighbourhood events
  3. Neighbourhood history
  4. Recent Neighbourhood Activity
  5. Community organizations
  6. Home renos: pick a room, pick a positive and a negative story, and add a short paragraph about monetary impact.
  7. Best and worst home condition stories
  8. Most unexpected inside of a house
  9. Tips for buyers
  10. Tips for sellers
  11. Financial facts
  12. Securing a mortgage, loan and financing options
  13. Specialty markets:  20 something’s, families, retired couples, handicapped concerns, investments, sports and other interests…
  14. Property Management

Alternate between information/ educational and entertainment.  Move freely between topics.  Some topics will be too long for one blog.  Do not be afraid to include a ‘to be continued!   And get that audience to come back for more.  The rule of thumb is about 300 words (and so I will close very shortly).

The more information you provide online, the more you will be viewed as a knowledgeable local expert. Your readers will come to trust you, and when it’s time for them to make a move, you will be the professional they contact.


About online - e - realty

Doug Mack has been providing consulting and training services to the real estate industry since 2006. Specializing in computer related services and tools, Doug is the owner of DM & Associates, a consulting firm specializing in training and computer services to real estate, insurance and mortgage groups. Recently Doug founded online e realty, a firm specializing in Social Media.
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