Google+, as both a social medium and a tool for S.E.O., offers a plethora of uses for business communication and for your marketing plan. Here are five ways you can make Google+ work for your business:
1. Use Circles to Network – Google+ Circles makes it easy to build industry networks of both clients/customers and like-minded business professionals. As with other social media (think Facebook and LinkedIn), the more people you have in your network, the farther-reaching it becomes and the greater scope your content will have. Add clients, coworkers and other industry leaders to your Circles, share your content on a regular basis and your popular shared posts will rank well in SERPs.
2. Share Relevant & Engaging Content – Stand-out content is the backbone of social media and from the business perspective, a crucial ingredient in your strategy’s success. Your content is how people experience your brand. Sharing relevant and engaging content within your Circles encourages further shares and discussion.
3. Hangout! – One of the coolest features of Google+ is Hangouts. You can use Hangouts to hold meetings, open forums, industry discussions, interviews, events, webinars and, well, just about any other kind of get-together. Hangouts is a new way to come face-to-face (in a manner of speaking) with others and to conduct business. If a client has “just a couple of questions” for you and an in-person meeting is not warranted (no documents need to be signed, no products need to be physically dropped off, etc.), why not consider using Google+ Hangouts as your forum for discussion. You can offer consultations on Hangouts as part of your services. It’s effortless – you don’t have to leave the comfort of your own office.
4. Garner Lots of Positive Reviews – Creating a Google+ Local page for your business is one of the smartest things you can do in terms of SEO. A key component to Local is business reviews. The more positive reviews your company has, the higher your SEO and the more people will want to connect with you / your business. Did you know that 49% of local consumers are more likely to use a business after they have read positive reviews about that business online? Can you afford not to get lots of positive reviews about your business? How do you do that? Just ask. A satisfied client will be more than happy to endorse you by writing a great review. You can also use testimonials that people have emailed to you. Just ask them if they would be so kind as to re-post the testimonial on your Google+ listing.