Social media is all about engagement and connecting with people. To successfully run any customer-facing business, the first rule is: Know your clientele. And, in social media speak, that means: Know your audience.
Why is this so important? Because your audience (hopefully comprised in large part of your clients and prospects) is your sole reason for being active on social media sites from a business standpoint.
Here are four definite advantages to knowing who your audience is and what they’re all about:
1. You’re Able to Better Focus – If you can focus intently on whom you are targeting, it makes it easy to create content that resonates. And that’s important because generating valuable content that allows you to engage the highest number of people is the essence of your social media business strategy.
2. The Walls Come Down – You’re able to listen to what people have to say about your business – the positive as well as the negative – and respond in kind. Social media is all about, well… being social. And interactive. Social networking affords you the opportunity to effortlessly communicate with your audience in an unprecedented manner. Make communication with clients and prospects a priority.
3. You Can More Readily Respond to Specific Needs – Imagine being able to get to know clients so intimately through social media that you come to the point where you’re able to offer them what they require prior to them asking. You can make valuable suggestions to them and can tailor your services to fit their specific needs simply because you have made the effort to communicate with them. Ask lots of questions and interact often. The ultimate in customer service.
4. You Can Position Yourself as an Industry Leader – When people in your audience have industry related queries or need to be apprised of current information, you want to be the one they turn to. Make yourself readily available to people on your social networking sites – be the expert. Blog, blog and then blog some more. Blogging is a prime way of showcasing your wealth of industry knowledge. And, don’t forget to post links to your blog posts on your other social networking sites.