Author Archives: online - e - realty

About online - e - realty

Doug Mack has been providing consulting and training services to the real estate industry since 2006. Specializing in computer related services and tools, Doug is the owner of DM & Associates, a consulting firm specializing in training and computer services to real estate, insurance and mortgage groups. Recently Doug founded online e realty, a firm specializing in Social Media.

9 Easy Things You Can Do to Build Your Brand

Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading

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10 Things You’ll Want to Know about the 10 Most Prevalent Social Media Sites

FOR TODAY’S BLOG, I’M CHEATING. RATHER THAN RESEARCH AND WRITE IT MYSELF, I FIGURED WHY NOT JUST PLAGIARIZE FROM THE BEST?  (WELL, IT’S NOT REALLY PLAGIARISM IF I TELL YOU OUTRIGHT THAT I DIDN’T WRITE IT, AND GIVE THE CREDIT … Continue reading

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4 REASONS WHY IT’S CRUCIAL TO KNOW YOUR SOCIAL NETWORKING AUDIENCE

Social media is all about engagement and connecting with people.  To successfully run any customer-facing business, the first rule is:  Know your clientele.  And, in social media speak, that means: Know your audience. Why is this so important?  Because your … Continue reading

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Halloween Stats for You to Enjoy!

According to a news clip I saw on television the other night, Halloween is the most celebrated holiday, second only to Christmas! I’ve actually heard that before, and if the number of homes decked out with mock graveyards & other … Continue reading

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4 Ways to Make Google+ Work for Your Business

Google+, as both a social medium and a tool for S.E.O., offers a plethora of uses for business communication and for your marketing plan.   Here are five ways you can make Google+ work for your business:   1.  Use Circles … Continue reading

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Your Customers’ Comments on Social Media: Listen, Respond & Learn

Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary.  One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others.  … Continue reading

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6 More Golden Rules to Keep In Mind When Blogging for Business

A business blog is a tool that more and more progressive companies are using as a part of their social media campaign strategies and branding tactics.  A business blog represents your company – it’s the voice of your business.  It’s … Continue reading

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