Category Archives: Facebook

9 Easy Things You Can Do to Build Your Brand

Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading

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Your Customers’ Comments on Social Media: Listen, Respond & Learn

Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary.  One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others.  … Continue reading

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HOW SOCIAL MEDIA ARE AFFECTING THE TRADITIONAL WEBSITE

I have heard a lot of people saying, over the past year or so, that they are spending more time and energy on their social media campaigns and less time on their websites.  Case in point:  several of my colleagues … Continue reading

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HOW TO WRITE A FACEBOOK POST WITH AN EFFECTIVE CALL TO ACTION

When using Facebook for business, strategy is everything.  The timing of your posts is relevant, what you post is relevant and how you post is relevant.  Sure, it’s okay to post here and there about the frivolities of life, even … Continue reading

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How NOT to Respond to Customer Complaints on Social Media

Okay, I read the following Facebook posts and after I stopped giggling like a 12 year old schoolgirl, I thought, “Oh, what perfect material for a blog topic regarding how not to respond when a customer complains about your services … Continue reading

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‘CUSTOMER SERVICE MARKETING’ VIA SOCIAL MEDIA

With social media altering the way we do business and how we interact with clients/customers, the customer service aspect of business has become emphasized like never before.  Social media have brought customer relationship management and customer service to the forefront … Continue reading

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7 IMPORTANT THINGS YOU SHOULD KNOW BEFORE YOU POST ON FACEBOOK

Facebook is the medium of choice for many businesses when it comes to a social media marketing strategy.  Why?  Because Facebook has almost a billion users; it has become the social medium on which to connect and because, with its … Continue reading

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