Category Archives: Social Networking

9 Easy Things You Can Do to Build Your Brand

Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading

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4 REASONS WHY IT’S CRUCIAL TO KNOW YOUR SOCIAL NETWORKING AUDIENCE

Social media is all about engagement and connecting with people.  To successfully run any customer-facing business, the first rule is:  Know your clientele.  And, in social media speak, that means: Know your audience. Why is this so important?  Because your … Continue reading

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4 Ways to Make Google+ Work for Your Business

Google+, as both a social medium and a tool for S.E.O., offers a plethora of uses for business communication and for your marketing plan.   Here are five ways you can make Google+ work for your business:   1.  Use Circles … Continue reading

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Your Customers’ Comments on Social Media: Listen, Respond & Learn

Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary.  One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others.  … Continue reading

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6 More Golden Rules to Keep In Mind When Blogging for Business

A business blog is a tool that more and more progressive companies are using as a part of their social media campaign strategies and branding tactics.  A business blog represents your company – it’s the voice of your business.  It’s … Continue reading

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HOW SOCIAL MEDIA ARE AFFECTING THE TRADITIONAL WEBSITE

I have heard a lot of people saying, over the past year or so, that they are spending more time and energy on their social media campaigns and less time on their websites.  Case in point:  several of my colleagues … Continue reading

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HOW TO WRITE A FACEBOOK POST WITH AN EFFECTIVE CALL TO ACTION

When using Facebook for business, strategy is everything.  The timing of your posts is relevant, what you post is relevant and how you post is relevant.  Sure, it’s okay to post here and there about the frivolities of life, even … Continue reading

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