Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading
Social media is all about engagement and connecting with people. To successfully run any customer-facing business, the first rule is: Know your clientele. And, in social media speak, that means: Know your audience. Why is this so important? Because your … Continue reading
A business blog is a tool that more and more progressive companies are using as a part of their social media campaign strategies and branding tactics. A business blog represents your company – it’s the voice of your business. It’s … Continue reading
I have heard a lot of people saying, over the past year or so, that they are spending more time and energy on their social media campaigns and less time on their websites. Case in point: several of my colleagues … Continue reading
With social media altering the way we do business and how we interact with clients/customers, the customer service aspect of business has become emphasized like never before. Social media have brought customer relationship management and customer service to the forefront … Continue reading
“In one of the scariest court decisions of recent years, the Ontario Divisional Court has ruled that innocent landowners can be held responsible to remedy contamination caused to their properties by a neighbour.” (– Bob Aaron for thestar.com) Does that … Continue reading
You’ve been warned before! Even within some of my previous posts, I’ve mentioned how it’s never appropriate to blatantly self-promote or advertise “at” your audience while using social media platforms. As we are now in an age of engagement, open communication and … Continue reading
As a real estate professional, you’ve probably been asked whether or not it’s a good idea to try to sell a home over the holiday season. For clients trying to sell their homes, is it your advice that they should keep their … Continue reading
Blogging is a great tool for your inbound marketing strategy, but it does require an ongoing abundance of creativity to maintain your posting schedule. One common dilemma bloggers face is writer’s block or a lack of ideas when it comes … Continue reading
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Your Customers’ Comments on Social Media: Listen, Respond & Learn
Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary. One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others. … Continue reading →