Category Archives: Blogs

9 Easy Things You Can Do to Build Your Brand

Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading

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4 REASONS WHY IT’S CRUCIAL TO KNOW YOUR SOCIAL NETWORKING AUDIENCE

Social media is all about engagement and connecting with people.  To successfully run any customer-facing business, the first rule is:  Know your clientele.  And, in social media speak, that means: Know your audience. Why is this so important?  Because your … Continue reading

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Your Customers’ Comments on Social Media: Listen, Respond & Learn

Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary.  One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others.  … Continue reading

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6 More Golden Rules to Keep In Mind When Blogging for Business

A business blog is a tool that more and more progressive companies are using as a part of their social media campaign strategies and branding tactics.  A business blog represents your company – it’s the voice of your business.  It’s … Continue reading

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HOW SOCIAL MEDIA ARE AFFECTING THE TRADITIONAL WEBSITE

I have heard a lot of people saying, over the past year or so, that they are spending more time and energy on their social media campaigns and less time on their websites.  Case in point:  several of my colleagues … Continue reading

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‘CUSTOMER SERVICE MARKETING’ VIA SOCIAL MEDIA

With social media altering the way we do business and how we interact with clients/customers, the customer service aspect of business has become emphasized like never before.  Social media have brought customer relationship management and customer service to the forefront … Continue reading

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Fair or Unfair, Landowners Beware (It Might Be Time to Upgrade your Insurance)

“In one of the scariest court decisions of recent years, the Ontario Divisional Court has ruled that innocent landowners can be held responsible to remedy contamination caused to their properties by a neighbour.” (– Bob Aaron for thestar.com) Does that … Continue reading

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