Category Archives: LinkedIn

9 Easy Things You Can Do to Build Your Brand

Your brand is your business’ very identity. Increasing your brand’s visibility, therefore, is a fundamental component to your marketing strategy. You can spend millions of dollars a year – not to mention an obscene amount of time – propelling your … Continue reading

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Your Customers’ Comments on Social Media: Listen, Respond & Learn

Did you know that “56% of customer tweets to companies are being ignored.”?(source: AllTwitter) That’s scary.  One of the most functional aspects of social media platforms is their ability to provide you with insight pertaining to how your business is perceived by others.  … Continue reading

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HOW SOCIAL MEDIA ARE AFFECTING THE TRADITIONAL WEBSITE

I have heard a lot of people saying, over the past year or so, that they are spending more time and energy on their social media campaigns and less time on their websites.  Case in point:  several of my colleagues … Continue reading

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‘CUSTOMER SERVICE MARKETING’ VIA SOCIAL MEDIA

With social media altering the way we do business and how we interact with clients/customers, the customer service aspect of business has become emphasized like never before.  Social media have brought customer relationship management and customer service to the forefront … Continue reading

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THE FINE LINE BETWEEN INFORMATION AND BLATANT SELF-PROMOTION ON SOCIAL MEDIA (AND WHY YOU SHOULD NEVER CROSS IT!)

You’ve been warned before!   Even within some of my previous posts, I’ve mentioned how it’s never appropriate to blatantly self-promote or advertise “at” your audience while using social media platforms.  As we are now in an age of engagement, open communication and … Continue reading

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IS IT A GOOD IDEA TO KEEP YOUR HOME ON THE MARKET OVER THE HOLIDAY SEASON?

As a real estate professional, you’ve probably been asked whether or not it’s a good idea to try to sell a home over the holiday season.  For clients trying to sell their homes, is it your advice that they should keep their … Continue reading

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Social Media is for Fostering Relationships, Not for the Hard Sell

You’ve heard it before, and I’ll say it again…using social media for your business is all about client relationship management and development, not about making your pitch.  This is not to say that you won’t be using social networking as … Continue reading

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